Anna Wszelaka

PRODUCT UX/UI DESIGNER

I turn complex systems into clearer user experiences

UX/UI designer focused on complex SaaS and institutional products. I simplify difficult workflows, structure information, and design scalable interfaces that balance usability, accessibility, and technical constraints.

Selected Work

Evidence-based design for high-scale institutional environments.

CASE STUDIES / 2025 - 2026

Preview of the public wayfinding kiosk redesign

WAYFINDING SYSTEMS

Modernising a Public Wayfinding Kiosk

Reviewed a public-facing kiosk experience through task-based testing, heuristics, accessibility, and ergonomics to identify small but critical UX issues, then translated the findings into a prototype-backed redesign direction supported by 90%+ of clients.

  • Heuristic + task-based audit
  • 90%+ client support
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Preview of the white-label comparison platform

B2B / SAAS

Designing a White-Label Comparison Platform

Designed a dual-user system connecting admin-side configuration with a clear, scalable product comparison experience.

  • Admin setup + end-user comparison
  • Configuration across multiple client variants
  • Designed for reusable branded deployments
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Preview of the home rehabilitation case study

Designing for Adherence in Home Rehabilitation

Explored two session models for a rehabilitation app to reduce drop-off risk, lower cognitive burden during exercise, and better support patients recovering at home.

  • Adherence-first design instead of metric-heavy tracking
  • Two session models: guided support and bundled flexibility
  • Reduced cognitive load through minimal UI and fewer decisions
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Designing complex systems with clarity

Product Thinking

I structure complex product problems through workflow analysis, stakeholder alignment, and user-centred prioritisation.

Design Systems

I build scalable UI foundations in Figma for Storybook, from tokens and components to reusable product patterns.

Accessibility

I integrate WCAG 2.2, ACR/VPAT, and inclusive interaction design into product workflows from the start.

Developer Collaboration

I work closely with engineers to design solutions that are feasible, scalable, and easier to implement across real systems.

Making complex products easier to understand

I design for complex environments where clarity, accuracy, and accessibility are part of the product, not an afterthought.

5yr+

EXPERIENCE IN UX

15yr+

EXPERIENCE IN DESIGN&PRODUCT

Focus Areas

Complex SaaS, accessibility, design systems, and institutional product flows.

Specializations

Public-facing products, institutional environments, and scalable design systems.

Interested in working together?

Download CV